Click here to visit 322digital.com
The Only Digital Billboard on Route 322 — the Funnel into Penn State. 26,000+ vehicles on game days.

High-impact digital advertising that reaches thousands of commuters, locals, and Penn State visitors daily. Our premium billboard location delivers proven results at affordable rates for businesses just like yours.

Book now and position your brand where eyes are already turning.
Board Specifications

Size: 9 ft. 5-3/8 in. (H) × 19 ft. 8-1/4 in. (W)

Pixel Resolution: 750 (W) × 360 (H)

Location: Route 322 West (3.5 miles east of Boalsburg)

Daily Traffic: 13,783 vehicles (2023 survey)

That’s about 413,490 drivers a month!

PSU Gameday Traffic: 26,000 vehicles

Traffic Surges with Penn State Sports Our location sits on the main funnel into State College. Vehicle counts spike dramatically during PSU football home games, wrestling tournaments, graduation weekends, and other campus events — giving your ad unmatched seasonal exposure when visitors flood the area.


3.5 miles east of Boalsburg —the only digital billboard before the Mount Nittany Expressway enters State College and PSU.
Consistent reach, amplified impact: Our billboard delivers over 413,000 monthly impressions, keeping your brand in front of a steady stream of commuters, students, and families. On top of that baseline, traffic surges during major events like football games, wrestling meets, and graduations create premium exposure opportunities

13.7K Drivers a day

413K Drivers a month

5M+ Drivers a year

26K Drivers a day during Penn State home games

30-40% Traffic spikes during PSU events beyond football (wrestling, graduation, THON weekends)

24/7/365 No off switch your brand is always live

The Power of Billboard Advertising
71%
Driver Attention

Of drivers actively look at roadside billboards while traveling

100%
Visibility

Always working for your business, 24 hours a day, 7 days a week

4x
Engagement

Higher recall compared to static advertising due to motion and brightness

Digital billboards offer unparalleled visibility with bright, dynamic displays that instantly capture attention, driving both brand awareness and immediate consumer action.


Ready to dominate game-day traffic? Contact us for pricing and campaign packages.


Phone: (855) 322-ADS1
Email: ads@322digital.com
Influencing Consumer Decisions in Real-Time
The Commuter Mindset

Research shows that drivers are highly receptive to advertising while commuting—many make spontaneous shopping and dining decisions while on the road. Your billboard can be the deciding factor in where they stop.

See Billboard

Driver notices your compelling message

Make Decision

Influenced to visit your business

Take Action

Stops at your location and makes a purchase

"322 Self Storage" and a phone number with a bold beautiful photo. – A clear call-to-action that influences immediate decisions.

Flexible Advertising Options
Full Rotation Package
  • ~1,350 exposures daily
  • Continuous 24/7 operation
  • 8-second display time per rotation
  • Maximum visibility throughout the day and night
Creative Specifications
  • Static Images: JPG or PNG format
  • Resolution: 750 × 360 pixels @ 72 DPI
  • Up to 4 creative changes per month

Your advertisement shares rotation with a limited number of other businesses, ensuring frequent exposure to passing traffic while maintaining exclusivity and impact.

Investment Options
Annual Package

$1,200/month

12-month commitment

Best value for consistent exposure

Lock in lowest possible rate

Semi-Annual Package

$1,400/month

6-month commitment

Seasonal flexibility

Extended campaign effectiveness

Monthly Package

$1,700/month

1-month minimum

Ideal for promotions

Perfect for testing effectiveness

Note: All packages include up to 4 artwork changes per month (submit 2 weeks in advance). These changes apply to designs you already have. If you need new creative made, our Ad Design Packages are available separately.

Ad Design Pricing

Our professional design packages ensure your message is clear, compelling, and optimized for maximum impact on the Route 322 digital billboard.

Basic Design Package:
$150–$250

One static design (JPG/PNG), correctly sized (750 × 360px). Perfect for a clean, ready-to-go ad with minimal fuss.

Standard Design Package:
$300–$500

Includes one static ad plus an alternate version (seasonal or promotional), with two rounds of revisions. Ideal for a dynamic ad presence with flexibility.

Premium Design Package:
$600–$800

Multiple ad variations for a cohesive campaign, with up to 4 seasonal swaps. Includes creative consultation for messaging and calls-to-action.

All packages include expert advice to ensure your ad stands out. Let us help you craft a message that resonates with your audience.

Note: Our Ad Design Packages cover the creation of billboard-ready artwork. If you already have artwork, you may use it with your Investment Package at no extra cost (just provide proof of rights). Investment Packages include artwork swaps (changing which design runs), but not new ad creation.

Design for Maximum Impact
Billboard Design Best Practices
Keep it brief

Limit to 7-10 words maximum for readability at high speeds

Bold visuals

Use high-contrast colors and large, clear images

Clear call-to-action

"Visit Today!" or "Exit Now for Coffee" drives immediate response

Simple fonts

Sans-serif fonts at large sizes ensure readability from a distance

Our design team can help optimize your creative for maximum roadside impact or review your existing artwork for billboard compatibility.

Proven Results on Route 322
32% Average Lift in New Customers
Businesses consistently report that customers mention seeing their ad while driving this busy commuter corridor.


13,783 Vehicles Every Day

Your message is seen by locals, commuters, and out-of-town visitors heading to Penn State events — day after day.

Unmatched Visibility, 24/7

With digital rotation, your ad runs around the clock — capturing attention morning, noon, and night.

Short, Simple, Powerful

Messages like “Exit Now for Coffee” or “Turn Left for Low Rates” are proven to drive impulse decisions from the road.

Ready to Capture the Route 322 Audience?
Contact Us Today

Secure your spot on Centre County's premier digital billboard and start driving customers to your business.

Chris Cayden
322 Digital Billboards
Advertising Director

Phone: (855) 322-ADS1
Email: ads@322digital.com
Website: www.322digital.com

Scan the QR code to schedule a consultation or request our detailed media kit with traffic analysis and audience demographics.


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